Posts Published by Pirate Jack

Copywriter and a hardcore fan of everything marketing.

Know Your Enemy: Audience Awareness

The pirates do not attack without first knowing who they are attacking. They pick somebody of their own size (hint: not Navy ship).

And that is the first thing every copywriter needs to do. Know your enemy (audience).

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What is Copywriting?

Copywriting plays a role so big in all the marketing materials that in fact, nothing would ever get sold if there were no copywriters.

But do you know what exactly is Copywriting?

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